Expansion Plan

CLIENT QUADRUPLED GROWTH RATE, GREW 40% WITHIN 1 YEAR OF A TAILORED PLAN FROM TOTAL POTENTIAL 

A client’s business had been growing at various UNPREDICTABLE rates until it hit stagnation in growth rate. They needed a plan to gain funding to expand: Within a year of putting a tailor-made Total Potential Plan in place, the business grew 40%, along with secured funding.

 

THE FULL STORY

CLIENT ISSUE: This client was having difficulty with Lack of Control over Growth- which had been haphazard.

2 main reasons:

  1. They were not sure what the growth drivers/levers were (what was working, what was not) so it was hard to predict further expansion/staffing /cash flow needs. This also made securing necessary growth funding almost impossible
  2. Having been founded by an entrepreneur, most of the know-how lay with that 1 person. There was also no clear delineation of tasks between roles and no clear path forward for staff – so performance was sub optimal.

IMPLICATIONS: Growth had slowed dramatically

  1. They did not, or indeed could not, know how or where  to get the best return on effort, or spend (ROI)
  2. Lack of a clear Strategic Plan meant difficulty in raising capital for further expansion; or assessing value for sale

A systematic marketing growth plan with a future view was needed

WHAT WE DID: We worked with them in a series of face to face workshops and behind the scenes research. The result was a clear written strategic plan right down to the action item level, so the business was clear what needed to be done (marketing, sales, service, structures, goals and actions with KPI’s) each month for the following year ( demo available)

THE CLIENT’S RESULT: This plan was used to gain bank approval for finance to to expand and grew 40% in the year following the plan, by following the actions agreed. They were able to fund the activities identified in the plan with the additional investment they had managed to secure.