Our Customer and Competitor research helps you find your Unique Point of Difference


Issue: most businesses have only a vague idea what their competitors are doing and where or how they could improve. Without this knowledge, growth is severely stagnated. There is an extra 20% out there just by finding this out. And an extra 40% by planning and structuring well.

Customers are comparing you all the time to your competitors.

So if you don’t know your areas of strength or working on areas of weakness how do sell or reassure?

Total Potential Diagnoses and Researches the competitive strengths, weaknesses of :

  • Your business operations, financials, products, services
  • Your brand
  • Your customers
  • Your competitors

Then we map the gaps to find a unique point of differentiation